5 Realtors Marketing Tools

Running a business is difficult, and it is considerably more difficult when you are just getting started. You’re attempting to do a hundred distinct tasks with limited funds and resources. We are well aware that we have been there. It was difficult to locate decent, trusted tools that worked, whether you were attempting to send emails or design your next postcard. This is true for all realtors, whether they are new or seasoned veterans. However, there are several excellent (and free) tools available to assist you in marketing to new clients. The top five marketing tools for Realtors are listed below.


We like CANVA because of its user-friendly internet interface. It’s simple to create anything from a social media post to a postcard, logo, or letterhead. Canva also includes thousands of free templates to get you started, as well as the ability to download in a variety of formats, which is useful if you plan on sharing your media across numerous platforms. So, the next time you need to create a house flyer, go to CANVA.


For any business, email marketing is an essential. While there are many email providers available, we use Mailchimp because of its ease of use, list tagging, and integrations. Mailchimp’s free version lets you have up to 2000 subscribers and send up to 12,000 emails each month. You can expand with Mailchimp for a long time if you have so many free subscribers and emails. It’s also quite simple to use, with many of themes and design options to make your email look polished. Best of all, there’s a robust collection of integrations that boost your synchronization and automation even further. It’s a fantastic approach to grow your list by sending out informative emails.


We are certainly living in the digital age, and gathering leads with pen and paper is no longer an option. Your leads should flow into a spreadsheet where you can filter, target, and track each entry’s actions. You can do it with Google Forms. Google Forms is a simple form builder that you can send through email, URL, or embed on your website. It saves entries to Google Sheets automatically, ensuring that all data is in an editable format for you to act on. Best of all, you can send confirmation emails to replies with a simple free add-on. Try it out at your next open house and wow your guests with your digital prowess!



Business moves fast and your clients even faster. You need a way to stay in touch with what your clients are thinking and which way the market is trending. Yes, there is lots of free research out there on the real estate industry. But what if you could provide micro data and trends for your community? Now that is a way to set yourself apart from your peers. Survey Monkey’s basic plan is free and offers unlimited surveys (up to 10 questions), only downside is that you are limited to viewing only 100 of the responses. Still 100 insights is better than none. Want to experience how easy it is to capture information, take this quick survey.

Realtors Marketing Tools and ZAPIER:

As you start to stand up various business tools you will quickly notice that while they each serve their purpose, managing each one starts to take up your time. With Zapier you can easily add some system integrations to save you time. On the free version you get five free  zaps (integrations). You can connect Instagram to share post on Facebook automatically or tweet after someone follows you on Twitter.

We hope that you try some of these tools as you grow your real estate business. These tools have been very useful for us. If you have other tools that you would recommend we are always open to learning about new tools.